• Visual Identity Guidelines

     
    Introduction 
     
    The Harlingen Consolidated Independent School District identity serves to distinguish and bring to light HCISD’s achievements and services from other school districts in the state and country.

    This guide explains the proper use and display of the official HCISD logo and other visual elements to assure consistency in the HCISD brand. The use of these standards will assist community member’s recognition of the district’s visual elements.

    HCISD needs to communicate our achievements to the community with a unified identity, which in turn strengthens our district brand and maintains our individuality.

    No elements of the district logo and/or other visual elements may be used to promote non-district activities or to imply endorsement without prior written approval.

    The use of the HCISD logo and/or other visual elements should reflect on the identity of the district and therefore authorization to use the logo on any printed, electronic or promotional material is restricted to purposes outlined in this guide. Permission to use the logo and/or other visual elements for purposes not outlined in this guide must be obtained from the HCISD Communications Department.

     
    Integrity 
     
    The district logo and other district visual elements must remain as originally drawn and proportioned and cannot be modified. Do not obscure any part of the logo and/or visual elements by placing type, photographs or other elements on top of it.
     

    Nomenclature 

    Consistent use of the Harlingen Consolidated Independent School District name is critical to the district’s identity system. 

    The recommended designations for the district are:
    Formal - Harlingen Consolidated Independent School District
    Second reference - HCISD or the district

    When used in copy the complete name “Harlingen Consolidated Independent School District” should be used upon first mention. Thereafter, “HCISD” or “the district” may be used to reference the district.

    When used in graphic context the wordmark, a distinct text-only typographic treatment, for the district should be used. 

     
    The HCISD Logo

    The HCISD logo is the primary means by which we are recognized and should appear on as many forms of communication as possible. The logo has been specially drawn and spaced and must never be redrawn or changed. Use of this logo is restricted to the  guidelines covered on this page. 

    The Lamp of Learning originated from Diogenes, a Greek Philosopher, who was said to carry around a lamp during the day. As a Cynic, Diogenes carried the lamp around in the middle of the day to emphasize how much we as human beings stand in darkness due to the limits of our reason.

    Adopted more than 30 years ago, the HCISD logo is an important element in our visual identity.

    The district logo is employed for a variety of specific applications, including stationery and business cards, certificates, commencement and event programs and commemorative items. 

    When reproduced in color the logo should always appear in HCISD’s signature color, blue (see page 8).

    No other color is acceptable, with the exception of black for use on faxes, memos and in newspapers, and all white for reverses on dark backgrounds.

    The district logo and other district visual elements must remain as originally drawn and proportioned and cannot be modified (eg. graphic filters, such as drop shadows, bevels, 3-D effects, embosses or glows should not be applied to these logos). Do not obscure any part of the logo and/or visual elements by placing type, photographs or other elements on top of it. 

     
    The HCISD Wordmark 
     
    The HCISD wordmark, a distinct text-only typographic treatment, has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way, other than that designated by the guidelines.

    When reproduced in color the wordmark should always appear in HCISD’s signature color, blue (see page 8). No other color is acceptable, with the exception of black for use on faxes, memos and in newspapers, and all white for reverses on dark backgrounds.

    The district wordmark must remain as originally drawn and proportioned and cannot be modified (eg. graphic filters, such as dropshadows, bevels, 3-D effects, embosses or glows should not be applied to these wordmarks). Do not obscure any part of the logo and/or visual elements by placing type, photographs or other elements on top of it.

    (Endorsed Wordmark) 
    An endorsed identity structure is based on the concept that the individual parts of an organization can express their unique identity, but also are seen as part of a larger whole.

    Simply put, by aligning the district wordmark with the wordmark of a school, department, administrative unit or school, we are able to visually show the relationship between the two organizations.

    HCISD’s goal is to project the district as a multifaceted organization with a sense of purpose. The district wants to allow the identities of individual schools/departments to flourish, while at the same time projecting a unified district image. By using the endorsed identity system for the schools and departments, HCISD can achieve this end.

    The HCISD wordmark should be used to endorse schools/departments that are part of the district and that operate under their own identities. 

     
    HCISD Primary Color
    The table below lists color references for our institutional color. 
     
    Blue is the official color of the district. The blue color used by the district plays a major role in establishing its identity. Color is a powerful distinguishing feature of our identity and should be employed with care and consideration. Other colors may be used on material, but the use of a blue color other than the district’s must first be approved by the Department of Communications.

    Gray is used as the district's secondary color as seen on the HCISD wordmark.

     
    Blue 
    Process:
    C 100%
    M 76%
    Y 53%
    K 34% 

    RGB:
    R 7
    G 57
    B 78 

    Web
    07394E 

    Gray 
    Process:
    C 0%
    M 0%
    Y 0%
    K 80% 

    RGB:
    R 88
    G 89
    B 91 

    Web
    58595B 

     
    HCISD Type 
     
    The district’s typographic identity is visible across many applications, including print, electronic and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the voice of the district.  
     
    The Garamond Regular typestyle adds a strong representational quality to the words the district uses. This typestyle has a classic feel and implies a knowledgeable voice. The font was specifically created to be legible. The typeface is available worldwide in both PC and Apple Mac formats.  
     
    Harlingen Consolidated Independent School District
    abcdefghijklmnopqrstuvwxyz
    abcdefghijklmnopqrstuvwxyz
    1234567890 (!@#$%^&*) 
     
    The Verdana typestyle is used to express a contemporary feel and imply a knowledgeable modern voice. As with all sans-serif faces, adequate spacing between lines is required to maintain legibility. The typeface is available worldwide in both PC and Apple Mac formats.  

    Harlingen Consolidated Independent School District
    abcdefghijklmnopqrstuvwxyz
    abcdefghijklmnopqrstuvwxyz
    1234567890 (!@#$%^&*) 

    Note: HCISD’s logotype is written in all capitals. When written in a body of text, the name should appear in upper and lower case letters. Use these font recommendations when creating brochures, promotional material or anything representing the district in an official capacity.
     
     
    Theme Logos
     
    This logo coincides with the 2011-2012 school year. Each year HCISD comes up with a new theme. Departments and campuses can use it to promote accomplishments throughout the year.
     
    The theme logo and other district visual elements must remain as originally drawn and proportioned and cannot be modified (eg. graphic filters, such as drop shadows, bevels, 3-D effects, embosses or glows should not be applied to these logos). Do not obscure any part of the logo and/or visual elements by placing type, photographs or other elements on top of it. 
     
     
    JPG vs. PNG 
     
    Use PNG files when you want the background to remain transparent. JPG files CAN NOT have transparent backgrounds.