Visual Identity Guidelines
This guide explains the proper use and display of the official HCISD logo and other visual elements to assure consistency in the HCISD brand. The use of these standards will assist community member’s recognition of the district’s visual elements.
HCISD needs to communicate our achievements to the community with a unified identity, which in turn strengthens our district brand and maintains our individuality.
No elements of the district logo and/or other visual elements may be used to promote non-district activities or to imply endorsement without prior written approval.
The use of the HCISD logo and/or other visual elements should reflect on the identity of the district and therefore authorization to use the logo on any printed, electronic or promotional material is restricted to purposes outlined in this guide. Permission to use the logo and/or other visual elements for purposes not outlined in this guide must be obtained from the HCISD Communications Department.
The recommended designations for the district are:
Formal - Harlingen Consolidated Independent School District
Second reference - HCISD or the district
When used in copy the complete name “Harlingen Consolidated Independent School District” should be used upon first mention. Thereafter, “HCISD” or “the district” may be used to reference the district.
When used in graphic context the wordmark, a distinct text-only typographic treatment, for the district should be used.
The HCISD logo is the primary means by which we are recognized and should appear on as many forms of communication as possible. The logo has been specially drawn and spaced and must never be redrawn or changed. Use of this logo is restricted to the guidelines covered on this page.
Adopted more than 30 years ago, the HCISD logo is an important element in our visual identity.
The district logo is employed for a variety of specific applications, including stationery and business cards, certificates, commencement and event programs and commemorative items.
When reproduced in color the logo should always appear in HCISD’s signature color, blue (see page 8).
No other color is acceptable, with the exception of black for use on faxes, memos and in newspapers, and all white for reverses on dark backgrounds.
The district logo and other district visual elements must remain as originally drawn and proportioned and cannot be modified (eg. graphic filters, such as drop shadows, bevels, 3-D effects, embosses or glows should not be applied to these logos). Do not obscure any part of the logo and/or visual elements by placing type, photographs or other elements on top of it.
When reproduced in color the wordmark should always appear in HCISD’s signature color, blue (see page 8). No other color is acceptable, with the exception of black for use on faxes, memos and in newspapers, and all white for reverses on dark backgrounds.
The district wordmark must remain as originally drawn and proportioned and cannot be modified (eg. graphic filters, such as dropshadows, bevels, 3-D effects, embosses or glows should not be applied to these wordmarks). Do not obscure any part of the logo and/or visual elements by placing type, photographs or other elements on top of it.
An endorsed identity structure is based on the concept that the individual parts of an organization can express their unique identity, but also are seen as part of a larger whole.
Simply put, by aligning the district wordmark with the wordmark of a school, department, administrative unit or school, we are able to visually show the relationship between the two organizations.
HCISD’s goal is to project the district as a multifaceted organization with a sense of purpose. The district wants to allow the identities of individual schools/departments to flourish, while at the same time projecting a unified district image. By using the endorsed identity system for the schools and departments, HCISD can achieve this end.
The HCISD wordmark should be used to endorse schools/departments that are part of the district and that operate under their own identities.
Gray is used as the district's secondary color as seen on the HCISD wordmark.
Harlingen Consolidated Independent School District